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Channel Expansion and Competitive Smartphone Pricing Key to Transsion’s Increasing Global Presence and Credibility

16 Jun 2023 | IN-6975

Transsion Holdings, a China-based manufacturer, is famous for its wide range of feature phones and smartphones available around the world. The company has a strong legacy in Africa and was the region’s largest smartphone manufacturer by sales in 2017. The company was founded in 2006 in Hong Kong with a focus on bringing customized products to meet customers’ demand and requirements, with a presence in Africa, the Middle East, Southeast Asia, South Asia, and Latin America. It operates the Itel, Tecno, and Infinix brands, with its Carlcare after-sales service brand, Oraimo accessories brand, and Syinix electronics and appliances brand. Transsion has manufacturing units in China, Pakistan, and Ethiopia, and is now manufacturing in Bangladesh and India. The company operates in entry- to mid-tier phones with its triple-brand approach, which has helped it grow in terms of sales and advance in high-value markets like India. Tecno, the sub-brand of Transsion partnered with Manchester City Club to grow its strategic marketing and advertising campaigns worldwide.
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