RELATED SERVICE:
Extended Reality (XR) Markets
Actionable Benefits
- Identify market opportunities in evolving advertising and ad tech markets.
- Evaluate strategies to reduce churn and improve efficiencies within content and operator workflows.
- Examine the growing role and importance of privacy and data security.
Research Highlights
- Coverage of privacy and data security issues facing the advertising industry.
- Discussion of ad tech market trends in linear, CTV/OTT, and digital content.
- Market sizing for ad tech market in 6 regions and five-year forecast.
- Market sizing for video analytics and metadata in 6 regions and five-year forecast.
Critical Questions Answered
- How is privacy and data security impacting the ad tech market and what are some of the initiatives in place today to address these issues?
- What was the impact of the global pandemic on the ad tech market?
- What advertising trends are shaping the direction of the video content market?
- How are analytics, AI, and personalization changing media workflows and customer management?
Who Should Read This?
- Service managers within video operators and broadcasters.
- Decision-makers advertising market who need to adapt to market pressures coming from the industry and changing consumer behavior and demands.
- Innovation leaders who need to stay ahead of upcoming opportunities within the media and entertainment market.
Companies Mentioned
