RELATED SERVICE:
IoT Markets
Actionable Benefits
- Establishes the importance of business models being flexible for specific use cases due to end-user requirements for specific devices.
- Highlights key marketing decisions to drive the uptake of pet tracking devices.
- Determines the roles of different technologies within these three market segments.
Research Highlights
- A regional breakdown of each tracking device by installed base.
- Analysis of the different location and connectivity technologies that are utilized in the market.
Critical Questions Answered
- What are the key reasons as to why users wish to have trackers for their family members?
- What are the potential marketing inhibitors minimizing growth of the pet and child tracking markets?
- What are the key features of these devices that end-users are looking for?
Who Should Read This?
- Decision makers on the functionalities for the software and hardware.
- Marketing decision makers who are looking for methods that will drive the uptake of their devices.