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Digital Advertising, Streaming Video, and Gaming Update

Price: Starting at USD 3,000
Publish Date: 08 Mar 2021
Code: PT-2416
Research Type: Presentation
Pages: 16
Actionable Benefits

Actionable Benefits

  • Evaluate market transition to cloud and its impact on hardware and services.
  • Size the market opportunity for key media and entertainment markets and digital advertising.
  • Identify key players and types of digital services for bundling or value-added packaging.
  • Examine shifts in business models (SVOD, TVOD, AVOD) and distribution channels
Research Highlights

Research Highlights

  • This research provides additional qualitative analysis to the most recent Next Generation Content and Services report (MD-NGCS-101)
  • Market sizing (revenue, SVOD subscriptions), market shares (subscriptions), and forecast for online video – segmented by business model: SVOD, TVOD, EST, AVOD.
  • Market sizing (revenue and users), market shares (revenue), and forecast for video game software and services.
  • Market sizing (revenue) and forecast for cloud gaming
Critical Questions Answered

Critical Questions Answered

  • What is the overall size of the online video market today and 5 years out?
  • Who are the key players and services in the online video and gaming markets?
  • How many streaming video SVOD subscriptions are there?
Who Should Read This?

Who Should Read This?

  • Mobile network and pay TV operators looking to bundle services to reduce churn, differentiate services, add additional value, and reinforce new technologies or premium tiers of service.
  • Companies supporting cloud infrastructure, video workflows, and hardware manufacturers/suppliers into the media & entertainment market.
  • Cloud and fixed/mobile/edge network companies evaluating the evolving digital content and services landscape to assess market needs and demands.

Companies Mentioned

Alibaba Group
AT&T
Baidu, Inc.
Google
Microsoft Corporation
Netflix
NVIDIA
PerfectCorp
Sony Corporation
Tencent
YouTube

Table of Contents

Sizing Market Opportunity

Online Video and SVOD

Explosive Growth from SVOD Subscriptions
Leaders Still Dominate, But the Market Is Diversifying
SVOD + Ads + New Opportunities
Accelerated Trends
Ride the Wave, But Look for New Opportunities

Digital and Cloud Gaming

Gaming Receives a Boost
Cross-Platform Gaming 
New Consoles & Subscriptions Services + Social
Accelerated Trends
Ride the Wave, But Look for New Opportunities

Companies Mentioned

  • Alibaba Group
  • AT&T
  • Baidu, Inc.
  • Google
  • Microsoft Corporation
  • Netflix
  • NVIDIA
  • PerfectCorp
  • Sony Corporation
  • Tencent
  • YouTube