RELATED SERVICE:
Extended Reality (XR) Markets
Actionable Benefits
- Evaluate new market opportunities for location-based services and localized content in select high traffic public venues.
- Identify key applications and roles for 5G, MEC, and XR in new location dependent experiences and services.
- Explore longer-term market opportunities with the broader adoption of XR and location based marketing and digital out of home advertising.
Research Highlights
- Assessment of new market opportunities for premium content and services in public venues (stadiums, concerts, airports).
- Market sizing for location-based advertising and digital out of home advertising.
- Market sizing for location-based gaming.
Critical Questions Answered
- What does the market opportunity look like for premium content and services in public venues (stadiums, concerts, airports) and what role is 5G and MEC playing?
- How much value does location-based data and localized content and services bring to advertising and gaming?
- How will location dependent services and content change with smart glasses? What does this mean for 5G and MEC?
Who Should Read This?
- Planners within telcos and network operators who need to identify future transformative trends and its impact on the network and the needs of its customers.
- Solutions vendors who need to assess current product offerings for any shortcomings and plan for future customer needs and demands.
- Service and content mangers looking for new distribution channels and opportunities to reach customers.
Companies Mentioned
