New Automotive Monetization Opportunities: Passenger Car Subscriptions and Installed Base Monetization
Price:
Starting at USD 3,000
Publish Date: 03 Jan 2021
Code: AN-5428
Research Type: Report
Pages: 15
RELATED SERVICE:
Smart Mobility & Automotive
Actionable Benefits
- Identify automotive monetization opportunities outside of new vehicle sales.
- Understand key features of emerging subscription-based vehicle ownership models.
- Build new revenue-generating strategies in a challenging macroeconomic context.
Research Highlights
- Analysis of headwinds facing the automotive market, and expectations for new vehicle sales recovery.
- Overview of the vehicle subscription business model and dynamics.
- Breakdown of connected car lifetime monetization opportunities, including sensor data monetization and in-vehicle advertising.
Critical Questions Answered
- What are the key features of a vehicle subscription model?
- How can automakers begin extracting value from the vehicles already on the road?
- What support do OEMs need from their suppliers to being executing on these strategies?
Who Should Read This?
- OEM strategy specialists responsible for CRM and connected vehicle lifecycle management.
- Planners withing Tier 1 suppliers looking anticipate future OEM customer requirements.
Companies Mentioned
Table of Contents
1. INTRODUCTION
2. NEW VEHICLE OWNERSHIP MODELS
2.1. Subscription-Based Owenrship Models
2.2. Flexibility
2.3. Key Components to the Successful Deployment of Subscription Services
2.4. OEM Subscription Services
3. LIFETIME MONETIZATION OPPORTUNITIES
3.2. In-Vehicle Advertising
3.3. OTA Updates
3.4. Hardware Modularity
3.5. Aftermarket Hardware Solutions
4. CONCLUSIONS
4.1. A Necessary Pivot
4.2. An Entire Industry Effort
Companies Mentioned
- HERE Technologies
- HERE Technologies
- Hyundai
- Mercedes-Benz
- NVIDIA