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Augmented And Virtual Reality: Visualizing Potential Across Hardware, Software, And Services

Publish Date: 21 Jul 2020
Code: WP-WNGH-180
Research Type: Whitepaper
Pages: 13
Actionable Benefits

Actionable Benefits

  • Recognize AR/VR device and usage differences and how those differences permeate the market
  • Understand the impact of market movement on different components of the ecosystem, including hardware, platforms, content, enabling technologies, and go to market strategy.
  • Identify the need to know items of the market transition, including TAM, current solutions, potential variables, and challenges.
Research Highlights

Research Highlights

  • Visual breakdown of AR/VR device types, opportunities, use case mappings, and usage impact
  • Forward looking analysis around market potential, factoring in enabling technologies today and going forward
  • Recommendations for AR/VR go to market approaches for differing company types and target users
Critical Questions Answered

Critical Questions Answered

  • How has COVID impacted the AR/VR market, and how is AR/VR enabling opportunity around COVID-19?
  • What are the most significant barriers to adoption and implementation in both consumer and enterprise AR/VR?
  • What are the most prolific use cases for AR and VR devices today, and what are the expected impacts and outcomes from those use cases?
Who Should Read This?

Who Should Read This?

  • Decision makers for those actively implementing augmented reality or looking to in the future.
  • Product managers wanting quantitative backup for AR and VR device, partnership, or implementation roadmaps.
  • Innovation leaders invested in the overall AR market wanting to understand inter and intra-market AR/VR dynamics.