RELATED SERVICE:
Digital Payment Technologies
Actionable Benefits
- Understand the need for positioning and effective go-to-market strategies related to the phygital banking market.
- Understand the market growth of physical instant issuance compared to overall issuance across global markets.
- Understand what the best practices are to positioning a phygital banking approach and the key pitfalls for new market entrants.
Research Highlights
- Physical instant issuance and overall payment card forecasts with qualitative analysis covering a global perspective.
- Outline and analysis of the key market vendors, including Thales, IDEMIA, Giesecke+Devrient (G+D), Entrust, CPI Card Group, and HID Global.
- Examination of the phygitization marketing practices and drivers and inhibitors to market success.
Critical Questions Answered
- What must new market entrants do to find success in the phygital market?
- How will the shipment market for physical instant issuance change compared to overall issuance over the next 5 years?
- How does the marketing element play into a bank’s pursuit for a phygital approach?
- Who are the key players in the phygital banking market and what partnership programs do they offer to new entrants?
Who Should Read This?
- Strategy planners and technology developers within the banking phygitization market.
- Sales and marketing leaders looking to understand the revenue and margin opportunity, and benchmark organizational performance.
- Other ecosystem players working in strategy, sales, and marketing capacities, including card module vendors looking to understand the Total Addressable Market (TAM) size.
Companies Mentioned
