Lenovo Continues Share Gain in Worldwide Branded Tablet Shipments During 3Q 2014 as Apple Expected to Reverse Nine-Month Slide

Apple and Samsung combined for 62% of the nearly 36 million branded tablets in 3Q 2014, according to early vendor shipment share estimates from market intelligence firm ABI Research.Volume of branded tablet shipments beyond the top 15 vendors has increased 124% year-over-year (YoY), much at the expense of the two leading suppliers. Apple is expected to regain unit share in 4Q 2014 because its next-generation iPad Air and iPad mini models started shipping in October.

“The pieces have been set for the end-of-year holiday 2014 tablet market chess match,” says senior practice director Jeff Orr. “The advanced mature markets will once again be where the Apple vs. Samsung duel occurs, while eyes are on Lenovo in the developing markets. But don’t overlook the rest of branded tablet vendors’ ability to deliver value-based devices during this critical shopping period.”

The top three reporting tablet vendors for 3Q 2014 were:

These “Media Tablet Market Share” findings are part of ABI Research’s Media Tablets, Ultrabooks & eReaders Market Research, which includes Research Analyses, Market Data, Insights, and Competitive Assessments.

ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advises thousands of decision makers through 70+ research and advisory services. Est. 1990. For more information visit www.abiresearch.com, or call +1.516.624.2500.