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Augmented Reality in Automotive: Design, Prototyping, Marketing

Publish Date: 10 Apr 2018
Code: PT-2076
Research Type: Presentation
Pages: 35

Table of Contents

  • Executive Summary
  • AR Definition
  • Benefits and Key Trends
  • Market Data Update
  • Value Chain in Automotive
  • AR in Automotive: Market Adoption and Forecast
  • Use Cases in Automotive: Design, Prototyping, Marketing
  • Hardware and Software Development in Automotive
  • Dedicated Strategy for OEMs
  • Drivers and Barriers

Companies Mentioned

  • Google
  • Hyundai
  • Microsoft Corporation
  • Volkswagen Group