RELATED SERVICE:
Digital Payment Technologies
Actionable Benefits
- Track market trends and adoption rates across key product/device types, including countertop, PINPad, portable, and Mobile Point of Sale (mPOS) form factors.
- Identify the most appropriate product portfolio product mixes over the next 5 years.
- Determine regional revenue growth rates to help tailor sales and marketing focus.
Research Highlights
- Detailed 5-year POS installed base and shipment forecasts split by region and product type.
- Regional revenue and ASP forecasts by POS device type.
- Population penetration rates outlining the number of POS devices per 1,000 capita.
Critical Questions Answered
- What Point of Sale (POS) device types are growing in adoption rates?
- How will POS device type adoption in mature regions differ from that in emerging ones?
- How is Average Selling Price (ASP) degradation affecting the future revenue opportunity?
Who Should Read This?
- POS product development and marketers.
- Strategy planners within POS organizations.
- Sales and marketing leaders looking to understand the revenue and margin opportunity and benchmark organizational performance.