RELATED SERVICE:
Extended Reality (XR) Technologies
Actionable Benefits
- Acquire broad and deep quantitative knowledge of the entire augmented and mixed reality market value chain, including smart glasses hardware and total market revenues.
- Identify value for an AR implementation across device types, verticals, use cases, regions, market focus (enterprise vs consumer) and value chain segments.
- Understand present day and forward-looking impactful trends and how that impact shapes quantitative elements of the market.
- Recognize the dynamics between AR enabled mobile devices and smart glasses, augmented versus mixed reality.
Research Highlights
- Vertical by vertical segmentation of the market across 14 verticals including sub-segmentation by 6 regions, 2 form factors (monocular versus binocular), 2 device types (augmented versus mixed reality), market focus (consumer versus enterprise), 10 value chain segments, and 41 use cases.
- Interactive dashboards for smart glasses shipments, install base, revenues, and average sale prices, as well as for total augmented and mixed reality value chain revenues across value chain segments.
- Pivot tables and raw data included for all data points to allow for user manipulation and analysis.
- Granular and exhaustive definitions section to clearly understand segmentation and differentiation used within the database as well as the wider market.
Critical Questions Answered
- What is the overall size of the augmented and mixed reality market today and in the future, for both devices and total value chain?
- How does this size differ by vertical, device type, region, and value chain segment?
- What are the driving trends of these differences and how do they permeate throughout the market?
- What are some of the most widely adopted use cases today and how do these change going forward?
Who Should Read This?
- Decision makers for those actively implementing augmented reality or looking to in the future, especially for content and network enablers, tech suppliers, and potential AR customers.
- Product managers wanting quantitative backup for AR/MR device, partnership, or implementation roadmaps.
- Innovation leaders invested in the overall digitization space wanting to understand inter and intra-market AR/MR dynamics.