Augmented and Mixed Reality Market Data: Devices, Use Cases, Verticals, and Value Chain
Actionable Benefits
- Acquire broad and deep quantitative knowledge of the entire augmented and mixed reality market value chain, including smart glasses hardware and total market revenues.
- Identify value for an AR implementation across device types, verticals, use cases, regions, market focus (enterprise vs consumer) and value chain segments.
- Understand present day and forward-looking impactful trends and how that impact shapes quantitative elements of the market.
- Recognize the dynamics between AR enabled mobile devices and smart glasses, augmented versus mixed reality.
Research Highlights
- Vertical by vertical segmentation of the market across 14 verticals including sub-segmentation by 6 regions, 2 form factors (monocular versus binocular), 2 device types (augmented versus mixed reality), market focus (consumer versus enterprise), 10 value chain segments, and 41 use cases.
- Interactive dashboards for smart glasses shipments, install base, revenues, and average sale prices, as well as for total augmented and mixed reality value chain revenues across value chain segments.
- Pivot tables and raw data included for all data points to allow for user manipulation and analysis.
- Granular and exhaustive definitions section to clearly understand segmentation and differentiation used within the database as well as the wider market.
Critical Questions Answered
- What is the overall size of the augmented and mixed reality market today and in the future, for both devices and total value chain?
- How does this size differ by vertical, device type, region, and value chain segment?
- What are the driving trends of these differences and how do they permeate throughout the market?
- What are some of the most widely adopted use cases today and how do these change going forward?
Who Should Read This?
- Decision makers for those actively implementing augmented reality or looking to in the future, especially for content and network enablers, tech suppliers, and potential AR customers.
- Product managers wanting quantitative backup for AR/MR device, partnership, or implementation roadmaps.
- Innovation leaders invested in the overall digitization space wanting to understand inter and intra-market AR/MR dynamics.
Pivot Table Datasets
-
Augmented and Mixed Reality Users
4 Columns | 1235 Rows
Vertical: Architecture, Engineering, and Construction (AEC) & Real Estate, Education, Energy & Utilities, Government & Military, Healthcare, Insurance, Logistics, Manufacturing, Media & Entertainment, Other, Retail, Commerce, and Marketing, Sports & Fitness, Tourism, Transportation & Automotive
Use Case: Assembly, At Home Tourism, Augmented Reality (AR) Video Consumption, Content Creation, Data Logging, Data Visualization, Diagnostic Overlay, Digital Design, eCommerce, Emergency Response, Field Service, Fitness Tracking, Gamification, Gaming, Indoor Navigation, Inspection, Installation Value Add, Interactive Content, Location-Based Content, Maintenance, Marketing, Navigation, Other, Pick and Pack, Point of Interest (POI) Navigation, Real-Time Guidance, Remote Expertise, Retail Installations, Safety Notification, Simulation, Social, Social Content, Telehealth, Traditional Video Consumption, Training, Treatment Guidance, Virtual Assistant, Virtual Screen
Years: 2015 - 2027 -
Augmented and Mixed Reality Value Chain Revenue
4 Columns | 10920 Rows
Region: Asia-Pacific, Eastern Europe, Latin America, Middle East & Africa, North America, Western Europe
Vertical: Architecture, Engineering, and Construction (AEC) & Real Estate, Education, Energy & Utilities, Government & Military, Healthcare, Insurance, Logistics, Manufacturing, Media & Entertainment, Other, Retail, Commerce, and Marketing, Sports & Fitness, Tourism, Transportation & Automotive
Segment: Augmented Reality (AR) Advertising, Connectivity, Consumer Software and Content, Enterprise Software and Content, Internal Information Technology (IT) Spending, Non-Smart Glasses Hardware, Other, Platform and Licensing, Smart Glasses Hardware, Systems Integration -
Augmented and Mixed Reality Shipments
6 Columns | 6552 Rows
Region: Asia-Pacific, Eastern Europe, Latin America, Middle East & Africa, North America, Western Europe
Vertical: Architecture, Engineering, and Construction (AEC) & Real Estate, Education, Energy & Utilities, Government & Military, Healthcare, Insurance, Logistics, Manufacturing, Media & Entertainment, Other, Retail, Commerce, and Marketing, Sports & Fitness, Tourism, Transportation & Automotive
Form Factor: Binocular, Monocular
Market Type: Consumer, Enterprise, Mixed Reality
Years: 2015 - 2027 -
Augmented and Mixed Reality Revenue
5 Columns | 2184 Rows
Region: Asia-Pacific, Eastern Europe, Latin America, Middle East & Africa, North America, Western Europe
Vertical: Architecture, Engineering, and Construction (AEC) & Real Estate, Education, Energy & Utilities, Government & Military, Healthcare, Insurance, Logistics, Manufacturing, Media & Entertainment, Other, Retail, Commerce, and Marketing, Sports & Fitness, Tourism, Transportation & Automotive
Form Factor: Binocular, Monocular
Years: 2015 - 2027 -
Augmented and Mixed Reality Installed Base
5 Columns | 2184 Rows
Region: Asia-Pacific, Eastern Europe, Latin America, Middle East & Africa, North America, Western Europe
Vertical: Architecture, Engineering, and Construction (AEC) & Real Estate, Education, Energy & Utilities, Government & Military, Healthcare, Insurance, Logistics, Manufacturing, Media & Entertainment, Other, Retail, Commerce, and Marketing, Sports & Fitness, Tourism, Transportation & Automotive
Form Factor: Binocular, Monocular
Years: 2015 - 2027 -
Augmented and Mixed Reality ASP
5 Columns | 2184 Rows
Region: Asia-Pacific, Eastern Europe, Latin America, Middle East & Africa, North America, Western Europe
Vertical: Architecture, Engineering, and Construction (AEC) & Real Estate, Education, Energy & Utilities, Government & Military, Healthcare, Insurance, Logistics, Manufacturing, Media & Entertainment, Other, Retail, Commerce, and Marketing, Sports & Fitness, Tourism, Transportation & Automotive
Form Factor: Binocular, Monocular
Years: 2015 - 2027
Version History
-
Augmented and Mixed Reality: Devices, Use Cases, Verticals, and Value Chain
Market Data | 3Q 2023 | MD-ARMR-108
-
Augmented and Mixed Reality Market Data: Devices, Use Cases, Verticals, and Value Chain
Market Data | 4Q 2022 | MD-ARMR-107
-
Augmented and Mixed Reality Market Data: Devices, Use Cases, Verticals, and Value Chain
Market Data | 1Q 2022 | MD-ARMR-106
-
Augmented and Mixed Reality Market Data: Devices, Use Cases, Verticals, and Value Chain
Market Data | 2Q 2021 | MD-ARMR-105
-
Augmented and Mixed Reality Market Data: Devices, Use Cases, Verticals, and Value Chain
Market Data | 4Q 2020 | MD-ARMR-104
Tables
- Total Smart Glasses Shipments by Vertical, World Markets: 2015 to 2027
- Total Smart Glasses Shipments by Region, World Markets: 2015 to 2027
- Total Smart Glasses Shipments by Form Factor, World Markets: 2015 to 2027
- Average Smart Glasses ASPs by Form Factor, World Markets: 2015 to 2027
- Total Smart Glasses Shipments by Device Type, World Markets: 2015 to 2027
- Total Smart Glasses Shipments by Market, World Markets: 2015 to 2027
- Augmented Reality Attach Rate by Device Type, World Markets: 2015 to 2027
- Smart Glasses Installed Base by Region, World Markets: 2015 to 2027
- Smart Glasses Installed Base by Vertical, World Markets: 2015 to 2027
- Total Augmented Reality Market Revenue by Vertical, World Markets: 2015 to 2027
- Total Smart Glasses Shipments by Vertical, World Markets: 2015 to 2027
- Healthcare: Smart Glasses Shipments by Form Factor and Region, World Markets: 2015 to 2027
- Healthcare: Smart Glasses Installed Base by Form Factor and Region, World Markets: 2015 to 2027
- Healthcare: Average Smart Glasses ASPs by Form Factor, World Markets: 2015 to 2027
- Healthcare: Smart Glasses Shipments by Device Type, World Markets: 2015 to 2027
- Healthcare: Smart Glasses Shipments by Market, World Markets: 2015 to 2027
- Healthcare: Smart Glasses Revenue by Region, World Markets: 2015 to 2027
- Healthcare: Augmented Reality Revenue by Category, World Markets: 2015 to 2027
- Healthcare: Augmented Reality Use Case Active Users, World Markets: 2015 to 2027
- Total Smart Glasses Shipments by Vertical, World Markets: 2015 to 2027
- Energy & Utilities: Smart Glasses Shipments by Form Factor and Region, World Markets: 2015 to 2027
- Energy & Utilities: Smart Glasses Installed Base by Form Factor and Region, World Markets: 2015 to 2027
- Energy & Utilities: Average Smart Glasses ASPs by Form Factor, World Markets: 2015 to 2027
- Energy & Utilities: Smart Glasses Shipments by Device Type, World Markets: 2015 to 2027
- Energy & Utilities: Smart Glasses Shipments by Market, World Markets: 2015 to 2027
- Energy & Utilities: Smart Glasses Revenue by Region, World Markets: 2015 to 2027
- Energy & Utilities: Augmented Reality Revenue by Category, World Markets: 2015 to 2027
- Energy & Utilities: Augmented Reality Use Case Active Users, World Markets: 2015 to 2027
- Total Smart Glasses Shipments by Vertical, World Markets: 2015 to 2027
- Manufacturing: Smart Glasses Shipments by Form Factor and Region, World Markets: 2015 to 2027
- Manufacturing: Smart Glasses Installed Base by Form Factor and Region, World Markets: 2015 to 2027
- Manufacturing: Average Smart Glasses ASPs by Form Factor, World Markets: 2015 to 2027
- Manufacturing: Smart Glasses Shipments by Device Type, World Markets: 2015 to 2027
- Manufacturing: Smart Glasses Shipments by Market, World Markets: 2015 to 2027
- Manufacturing: Smart Glasses Revenue by Region, World Markets: 2015 to 2027
- Manufacturing: Augmented Reality Revenue by Category, World Markets: 2015 to 2027
- Manufacturing: Augmented Reality Use Case Active Users, World Markets: 2015 to 2027
- Total Smart Glasses Shipments by Vertical, World Markets: 2015 to 2027
- Logistics: Smart Glasses Shipments by Form Factor and Region, World Markets: 2015 to 2027
- Logistics: Smart Glasses Installed Base by Form Factor and Region, World Markets: 2015 to 2027
- Logistics: Average Smart Glasses ASPs by Form Factor, World Markets: 2015 to 2027
- Logistics: Smart Glasses Shipments by Device Type, World Markets: 2015 to 2027
- Logistics: Smart Glasses Shipments by Market, World Markets: 2015 to 2027
- Logistics: Smart Glasses Revenue by Region, World Markets: 2015 to 2027
- Logistics: Augmented Reality Revenue by Category, World Markets: 2015 to 2027
- Logistics: Augmented Reality Use Case Active Users, World Markets: 2015 to 2027
- Total Smart Glasses Shipments by Vertical, World Markets: 2015 to 2027
- Education: Smart Glasses Shipments by Form Factor and Region, World Markets: 2015 to 2027
- Education: Smart Glasses Installed Base by Form Factor and Region, World Markets: 2015 to 2027
- Education: Average Smart Glasses ASPs by Form Factor, World Markets: 2015 to 2027
- Education: Smart Glasses Shipments by Device Type, World Markets: 2015 to 2027
- Education: Smart Glasses Shipments by Market, World Markets: 2015 to 2027
- Education: Smart Glasses Revenue by Region, World Markets: 2015 to 2027
- Education: Augmented Reality Revenue by Category, World Markets: 2015 to 2027
- Education: Augmented Reality Use Case Active Users, World Markets: 2015 to 2027
- Total Smart Glasses Shipments by Vertical, World Markets: 2015 to 2027
- Media & Entertainment: Smart Glasses Shipments by Form Factor and Region, World Markets: 2015 to 2027
- Media & Entertainment: Smart Glasses Installed Base by Form Factor and Region, World Markets: 2015 to 2027
- Media & Entertainment: Average Smart Glasses ASPs by Form Factor, World Markets: 2015 to 2027
- Media & Entertainment: Smart Glasses Shipments by Device Type, World Markets: 2015 to 2027
- Media & Entertainment: Smart Glasses Shipments by Market, World Markets: 2015 to 2027
- Media & Entertainment: Smart Glasses Revenue by Region, World Markets: 2015 to 2027
- Media & Entertainment: Augmented Reality Revenue by Category, World Markets: 2015 to 2027
- Media & Entertainment: Augmented Reality Use Case Active Users, World Markets: 2015 to 2027
- Total Smart Glasses Shipments by Vertical, World Markets: 2015 to 2027
- Government & Military: Smart Glasses Shipments by Form Factor and Region, World Markets: 2015 to 2027
- Government & Military: Smart Glasses Installed Base by Form Factor and Region, World Markets: 2015 to 2027
- Government & Military: Average Smart Glasses ASPs by Form Factor, World Markets: 2015 to 2027
- Government & Military: Smart Glasses Shipments by Device Type, World Markets: 2015 to 2027
- Government & Military: Smart Glasses Shipments by Market, World Markets: 2015 to 2027
- Government & Military: Smart Glasses Revenue by Region, World Markets: 2015 to 2027
- Government & Military: Augmented Reality Revenue by Category, World Markets: 2015 to 2027
- Government & Military: Augmented Reality Use Case Active Users, World Markets: 2015 to 2027
- Total Smart Glasses Shipments by Vertical, World Markets: 2015 to 2027
- Retail, Commerce, & Marketing: Smart Glasses Shipments by Form Factor and Region, World Markets: 2015 to 2027
- Retail, Commerce, & Marketing: Smart Glasses Installed Base by Form Factor and Region, World Markets: 2015 to 2027
- Retail, Commerce, & Marketing: Average Smart Glasses ASPs by Form Factor, World Markets: 2015 to 2027
- Retail, Commerce, & Marketing: Smart Glasses Shipments by Device Type, World Markets: 2015 to 2027
- Retail, Commerce, & Marketing: Smart Glasses Shipments by Market, World Markets: 2015 to 2027
- Retail, Commerce, & Marketing: Augmented Reality Revenue by Category, World Markets: 2015 to 2027
- Retail, Commerce, & Marketing: Augmented Reality Use Case Active Users, World Markets: 2015 to 2027
- Total Smart Glasses Shipments by Vertical, World Markets: 2015 to 2027
- Transportation & Automotive: Smart Glasses Shipments by Form Factor and Region, World Markets: 2015 to 2027
- Transportation & Automotive: Smart Glasses Installed Base by Form Factor and Region, World Markets: 2015 to 2027
- Transportation & Automotive: Average Smart Glasses ASPs by Form Factor, World Markets: 2015 to 2027
- Transportation & Automotive: Smart Glasses Shipments by Device Type, World Markets: 2015 to 2027
- Transportation & Automotive: Smart Glasses Shipments by Market, World Markets: 2015 to 2027
- Transportation & Automotive: Smart Glasses Revenue by Region, World Markets: 2015 to 2027
- Transportation & Automotive: Augmented Reality Revenue by Category, World Markets: 2015 to 2027
- Transportation & Automotive: Augmented Reality Use Case Active Users, World Markets: 2015 to 2027
- Total Smart Glasses Shipments by Vertical, World Markets: 2015 to 2027
- Tourism: Smart Glasses Shipments by Form Factor and Region, World Markets: 2015 to 2027
- Tourism: Smart Glasses Installed Base by Form Factor and Region, World Markets: 2015 to 2027
- Tourism: Average Smart Glasses ASPs by Form Factor, World Markets: 2015 to 2027
- Tourism: Smart Glasses Shipments by Device Type, World Markets: 2015 to 2027
- Tourism: Smart Glasses Shipments by Market, World Markets: 2015 to 2027
- Tourism: Smart Glasses Revenue by Region, World Markets: 2015 to 2027
- Tourism: Augmented Reality Revenue by Category, World Markets: 2015 to 2027
- Tourism: Augmented Reality Use Case Active Users, World Markets: 2015 to 2027
- Total Smart Glasses Shipments by Vertical, World Markets: 2015 to 2027
- Insurance: Smart Glasses Shipments by Form Factor and Region, World Markets: 2015 to 2027
- Insurance: Smart Glasses Installed Base by Form Factor and Region, World Markets: 2015 to 2027
- Insurance: Average Smart Glasses ASPs by Form Factor, World Markets: 2015 to 2027
- Insurance: Smart Glasses Shipments by Device Type, World Markets: 2015 to 2027
- Insurance: Smart Glasses Shipments by Market, World Markets: 2015 to 2027
- Insurance: Smart Glasses Revenue by Region, World Markets: 2015 to 2027
- Insurance: Augmented Reality Revenue by Category, World Markets: 2015 to 2027
- Insurance: Augmented Reality Use Case Active Users, World Markets: 2015 to 2027
- Total Smart Glasses Shipments by Vertical, World Markets: 2015 to 2027
- Sports & Fitness: Smart Glasses Shipments by Form Factor and Region, World Markets: 2015 to 2027
- Sports & Fitness: Smart Glasses Installed Base by Form Factor and Region, World Markets: 2015 to 2027
- Sports & Fitness: Average Smart Glasses ASPs by Form Factor, World Markets: 2015 to 2027
- Sports & Fitness: Smart Glasses Shipments by Device Type, World Markets: 2015 to 2027
- Sports & Fitness: Smart Glasses Shipments by Market, World Markets: 2015 to 2027
- Sports & Fitness: Smart Glasses Revenue by Region, World Markets: 2015 to 2027
- Sports & Fitness: Augmented Reality Revenue by Category, World Markets: 2015 to 2027
- Sports & Fitness: Augmented Reality Use Case Active Users, World Markets: 2015 to 2027
- Total Smart Glasses Shipments by Vertical, World Markets: 2015 to 2027
- AEC & Real Estate: Smart Glasses Shipments by Form Factor and Region, World Markets: 2015 to 2027
- AEC & Real Estate: Smart Glasses Installed Base by Form Factor and Region, World Markets: 2015 to 2027
- AEC & Real Estate: Average Smart Glasses ASPs by Form Factor, World Markets: 2015 to 2027
- AEC & Real Estate: Smart Glasses Shipments by Device Type, World Markets: 2015 to 2027
- AEC & Real Estate: Smart Glasses Shipments by Market, World Markets: 2015 to 2027
- AEC & Real Estate: Smart Glasses Revenue by Region, World Markets: 2015 to 2027
- AEC & Real Estate: Augmented Reality Revenue by Category, World Markets: 2015 to 2027
- AEC & Real Estate: Augmented Reality Use Case Active Users, World Markets: 2015 to 2027
- Total Smart Glasses Shipments by Vertical, World Markets: 2015 to 2027
- Other: Smart Glasses Shipments by Form Factor and Region, World Markets: 2015 to 2027
- Other: Smart Glasses Installed Base by Form Factor and Region, World Markets: 2015 to 2027
- Other: Average Smart Glasses ASPs by Form Factor, World Markets: 2015 to 2027
- Other: Smart Glasses Shipments by Device Type, World Markets: 2015 to 2027
- Other: Smart Glasses Shipments by Market, World Markets: 2015 to 2027
- Other: Smart Glasses Revenue by Region, World Markets: 2015 to 2027
- Other: Augmented Reality Revenue by Category, World Markets: 2015 to 2027
- Other: Augmented Reality Use Case Active Users, World Markets: 2015 to 2027