RELATED SERVICE:
Extended Reality (XR) Technologies
Actionable Benefits
- Acquire broad and deep quantitative knowledge of the entire Augmented Reality (AR) and Mixed Reality (MR) market value chain, including smart glasses hardware and total market revenue.
- Identify value for an AR implementation across device types, verticals, use cases, regions, market focus (enterprise versus consumer), and value chain segments.
- Understand present day and forward-looking impactful trends and how that impact shapes quantitative elements of the market.
- Recognize the dynamics between AR-enabled mobile devices and smart glasses, and AR versus MR.
Research Highlights
- Vertical by vertical segmentation of the market across 15 verticals, including sub-segmentation by 6 regions, 2 form factors (monocular versus binocular), 2 device types (AR versus MR), 10 value chain segments, and more than 40 use cases.
- Interactive dashboards for smart glasses shipments, installed base, revenue, and Average Selling Prices (ASPs), as well as for total AR and MR value chain revenue across value chain segments.
- Pivot tables and raw data included for all data points to allow for user manipulation and analysis.
- Granular and exhaustive definitions section to clearly understand segmentation and differentiation used within the database, as well as the wider market.
Critical Questions Answered
- What is the overall size of the AR and MR market today and in the future, for both devices and the total value chain?
- How does this size differ by vertical, device type, region, and value chain segment?
- What are the driving trends of these differences and how do they permeate throughout the market?
- What are some of the most widely adopted use cases today and how do these change going forward?
Who Should Read This?
- Decision makers for those actively implementing AR or looking to in the future, especially for content and network enablers, tech suppliers, and potential AR customers.
- Product managers wanting quantitative backup for AR/MR devices, partnerships, or implementation roadmaps.
- Innovation leaders invested in the overall digitization space wanting to understand inter- and intra-market AR/MR dynamics.