ABI Research Blog

The automotive industry operates like a jungle: you adapt, or you die. If you fail to evolve and enhance vehicle features, you risk losing your customers to the competition. When reflecting upon vehicle evolution, the transition to Electric Vehicle (EV) powertrains and charging infrastructure probably first comes to mind. After all, government mandates and eco-conscious consumers alike are stimulating unprecedented demand for zero-emission vehicles. While the electrification transition is essential for Original Equipment Manufacturers (OEMs) to remain competitive, so too will be the evolution of in-vehicle infotainment.