| Business Vertical |
Potential Generative AI Use Cases |
Early Examples of Generative AI |
| Financial Services |
- Stock market trend analysis.
- Internal database management.
- Bank account fraud protection through anomaly detection & threat intelligence.
- Drafting client contracts.
- Customer facing sales customization and query chatbot, e.g., insurance customer chatbot.
- Automated credit decisions.
- Risk management.
- IT automation.
- Financial literature analysis and summarization.
- AI-supported security.
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- Bloomberg builds an LLM trained on financial data to perform Natural Language Processing (NLP) tasks.
- Deutsche Bank embeds NVIDIA into fraud detection, intelligent avatar assistants, and speech.
- EY modernized internal employee payroll through ChatGPT integration.
- Zurich uses ChatGPT for claims analysis and data mining.
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| Law |
- Automate contract drafting, analysis, and summarization.
- Augment research processes.
- Organize and summarize documents.
- Provide intelligent legal chatbot assistant.
- Assessment of enterprise risk against pre-determined criteria, e.g., analyze enterprise internal documents and assess known risks.
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- Allen & Overy have implemented Harvey AI for creation of and access to legal content.
- PWC implemented Harvey AI to support due diligence, regulatory compliance, and contract analysis.
- Clifford Chance (and many others) is working with Robin AI to speed up drafting and reviewing of contracts.
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| Manufacturing |
- Monitoring production processes and product quality for anomalies.
- IT automation.
- Intelligent assistant for maintenance.
- User Interface (UI) and code generation.
- Predictive maintenance through data trend analysis.
- Visual quality inspection.
- Problem reporting and rectification.
- Supply chain optimization.
- Production planning (align demand expectations with rate of production to minimize waste).
- Support effective product lifecycle management.
- Code generation assistance.
- Communication between digital twin and employees.
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- Integration of OpenAI services into Siemens Teamcenter software for product lifecycle management, e.g., generate problem reports through prompts.
- Beckhoff has developed the TwinCAT Chat Client to support code generation for automation projects.
- EOT’s Twin Talk GPT supports manufacturing and energy companies to train and test predictive models at the industrial edge.
- Retrocasual announces LeanGPT service that powers Kaizen CoPilot, a tool that assists industrial engineers in designing and continuously improving manufacturing assembly processes.
- Cognite deploys chatbot services within industrial data platforms to provide real-time advice.
- Sinequa has added search capabilities to help manufacturers and engineers to easily discover and reuse information/insights.
- Consumer electronics manufacturers (e.g., Foxconn, Innodisk, Pegatron) are adopting NVIDIA Generative AI to digitalize state-of-the-art factories.
- Autodesk supports product design optimization with generative AI tools.
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| Automotive & Aerospace |
- Vehicle testing with generated driving scenarios.
- Support marketing for car production.
- Route prediction and smart traffic management systems.
- In-car intelligent assistant.
- Automated car and system design with improved personalization.
- Code generation to support software-defined vehicle development.
- Augment and optimize design process.
- Improve manufacturing processes.
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- Haomo.AI’s DriveGPT aims to solve the cognitive decision problem of autonomous driving, i.e., decision-making.
- GA Telesis is using Google’s Vertex AI platform to support customer orders—synthesize purchase orders and provide instant quotes, eliminating the need for sales teams to manually cross check inventory and emails.
- Zapata and BMW are looking to optimize plant scheduling.
- Mercedes and Microsoft have agreed to add ChatGPT to cars in the United States to enable human-like dialog between car and human (goal is to improve existing functions to make them more natural).
- Ford establishes Latitude AI to support eyes-off, hands-free driving.
- Volkswagen (VW) and Google Cloud AI are testing AI-informed design processes to cut weight from vehicles.
- Toyota has built a proprietary design tool to support the creation of photorealistic model designs.
- NASA uses generative AI to assist in the design process for spaceship parts.
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| Education |
- Free tuition for children.
- Generate new content to support class preparation.
- Support children with learning difficulties or disabilities through text-to-sound or text-to-image generation tools.
- Intelligent teacher and student assistant.
- Real-time assessment feedback.
- Generate new questions for testing.
- Develop and organize class material, lesson plans, and assessments.
- Build personalized teaching materials for diverse groups of children.
- Personalize curriculum and enable adaptive learning.
- Expand education opportunities with AI-assisted low-cost online training programs.
- Immersive language training through “person-to-AI.”
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- Variety of applications have been built to support education processes, e.g., Gradescope, Knewton, and Cognii.
- Edugo.AI, an AI-powered education content creator, recently acquired by Docebo.
- Maximal Learning, a startup focused on AI-generated content.
- Khanmigo is a generative AI powered chatbot that can support teachers and students.
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| Marketing, Advertising & Creative |
- Create digital artwork.
- Develop new marketing content.
- Integrate design tools into creative software.
- Write scripts or story telling for videos/adverts.
- Stock image generation.
- Transforming Two-Dimensional (2D) into Three-Dimensional (3D) images and digital content.
- Post-marketing surveillance and data analysis.
- Develop shortform content from long form media.
- Localization and personalization of marketing content.
- Eliminate cookies through generative AI and first-party data.
- Augment copywriting and social media posting.
- React to end user and personalize advertisements to interests, emotions, and experiences.
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- Sports Illustrated, Anthropologie, and Transcend have integrated with Jasper AI to support copywriting, trend identification, and topic development.
- Adobe has implemented a range of generative AI image and video editing tools through Firefly.
- Coca-Cola is building new marketing tools using OpenAI.
- WPP is partnering with NVIDIA to develop a generative content engine for digital advertising. They are looking to integrate additional 3D content to personalize advertising.
- BBDO uses Stable Diffusion to augment content generation.
- Meta Advantage+ Suite provides an AI sandbox for testing early versions of new generative AI tools, e.g., ad generator tools.
- Google is beginning to use Bard and generative AI tools to automate ad development.
- Code and Theory strikes up partnership with Oracle to build ad tools.
- Snap is announcing AI-generated sponsored links that can personalize ads based on a user’s conversation with chatbots.
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| Entertainment & Multimedia |
- Leverage sound-to-text generation to automate subtitles.
- Design new games/entertainment products.
- Develop content for TV shows/films.
- Bridge sound gaps in videos.
- Develop short form content from long form media.
- Develop immersive gaming experience and add greater depth to games through increasingly human-like responses.
- Help build out metaverse.
- Reduce game development lifecycle.
- Automated game testing.
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- Snail Inc. is using generative AI to support game development and content generation.
- Roblox launches Code Assist & Material Generator platforms to support game creation.
- Ubisoft uses generative AI to support game development.
- Creative.AI provides tools to streamline video game publishing with generative AI.
- Artisse Interactive launches AI-powered image generator.
- Unity’s Project Barracuda to revolutionize in-game experience.
- Blizzard is training an image generator to support the development process.
- NVIDIA Avatar Cloud Engine provides natural language interactions with non-playing characters to enhance in-game experience.
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| Healthcare |
- Diagnose and detect issues through medical image/Computed Tomography (CT) scan evaluation.
- Predict patient re-admission.
- Record patient histories through sound-to-text generation.
- Email generation for patient communication.
- Intelligent assistant/chatbot to answer healthcare questions.
- Customization and personalization of treatment.
- Health management and general wellbeing through trend assessment.
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- Google’s Med-Palm-2 answers medical questions.
- Nuance/EPIC/Microsoft developing AI power tools to support patient records and message drafting.
- Zepp Health uses generative AI for health management.
- 3M in partnership with Amazon Web Services (AWS) are automating health records, e.g., real-time speech recognition to automate note taking for 250 electronic health record systems.
- CheXNet an LLM that can predict the probability of pneumonia from a chest X-ray image.
- NVIDIA and Shutterstock are partnering on a text-to-3D content model.
- Getty Images is working with NVIDIA to build foundational models for content generation (custom images/videos).
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| Pharmaceuticals |
- Drug discovery and design, i.e., generating new molecules with specific properties (a particular binding protein).
- Drug launch and commercialization (including marketing).
- Lead discovery and optimization.
- Optimization of clinical trials, i.e., identify genetic markers to best fit patients to certain groups, data analysis, and preclinical trials.
- Identify disease patterns across larger datasets.
- Project lifecycle management and reporting.
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- Insilico Medicine and Evotec are launching clinical trials with generative AI for discovery and design.
- Pfizer has deployed generative AI for small molecule programs.
- Google offers Med-PaLM 2./
- Astellas Pharma is using generative AI to augment humans across the entire drug discovery and delivery chain (from target identification/validation to clinical trials and lifecycle management).
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| Transport, Supply Chain, Smart Cities, and Logistics |
- Face identification to streamline airport security.
- Real-time traffic routing and smart city deployment.
- Personalized and immersive travel applications.
- Identify disruptive trends, such as transportation delays or weather events.
- Demand forecasting and inventory management.
- Supplier risk assessment.
- Pricing automation.
- Processing logistics documents.
- Identify anomalies in supply chains to detect fraudulent activity.
- Identify and assess risks in transport routes.
- Traffic pattern optimization.
- Real-time crowd analytics and management.
- Traffic control and smart policing.
- Supply chain optimization.
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- Amazon is using AI tools to plan routes/maps for deliveries and optimize inventory.
- Deloitte is developing Quartz AI for logistics and retail customer service.
- Flexport is leveraging Scale document AI to accelerate logistics documents processing.
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| Energy, Utilities, and Mining |
- Generate new routing and scheduling strategies to lower energy transportation costs.
- Automate pricing based on market trends and historical data.
- Identify potential hazards within the mining process.
- Demand forecasting, energy output forecasting.
- Grid management and optimization.
- Customization of customer offerings.
- Energy storage optimization.
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- Gridmatic uses AI to predict weather to inform energy supply/demand expectations.
- Lightsource bp launches AI-generated home energy assistant.
- Octopus has implemented generative AI in its customer service operations with 44% of emails being answered by this service.
- BHP and Microsoft build generative AI tools to implement operational changes to impact ore recovery.
- Shell and SparkCognition partner to support Subsurface Imaging with Generative AI.
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| Retail & E-Commerce |
- Develop visual search tools to support customer accessibility.
- Build customer chatbots and intelligent assistants.
- Personalization of product recommendations.
- Product content generation (i.e., description, summaries, product images).
- Personalized marketing.
- Fraud identification (e.g., product listings, comments).
- Product design.
- Automated website development.
- Generation of copy for websites.
- Trend analysis and data synthesis for merchants and e-commerce stores.
- Loss prevention.
- AI customer service representatives for retail assistance.
- Logistics & shelf restocking.
- Shopping recommendations and merchandising.
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- Amazon rolling out review summary feature.
- eBay is implementing automated listing description feature using image-to-text generation.
- Carrefour launches Hopla, an online chatbot, to support description generation and purchasing.
- Ask Instacart is an AI-powered search tool offering personalized recommendations.
- Shopify is a tool to support merchants with generating descriptions.
- 7 Eleven has implemented DeepBrain AI’s “AI human” and “AI kiosk” to aid customer engagement.
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| Telcos |
- Deploy real-time voice-to-text for accessibility.
- Enable real-time voice translation services.
- Develop hyper-personalized services for B2B and B2C sales, including automated pricing/bundles.
- Deploy customer service chatbot.
- Perform proactive network maintenance through trend assessment.
- Deploy intelligent assistants to support infield network maintenance.
- Generate software code to support developers.
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- Began to integrate generative AI into chatbots (Orange Djingo, Telstra’s Codi, Vodafone Tobi).
- SK Telecom built “A” on top of GPT-3.
- NVIDIA and SoftBank integrating into 5G/6G through generative AI-ready data centers.
- SK Telecom uses chat GPT-3 to handle customer support.
- BT is looking to restructure the workforce through generative AI, mainly targeting customer support.
- Amdocs’ amAlz, an enterprise-grade framework, to support telco customer service and service differentiation through generative AI.
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| Information Technology |
- Generate UI designs.
- Accelerate application development through code automation.
- Developing advanced security solutions.
- Automated software testing processes.
- Infrastructure optimization through improvement prompts.
- Augment IT reporting and actions.
- Assess system risks across IT infrastructure.
- Automated process deployment.
- Support metaverse development by generating dynamic virtual environments that can adapt and respond to users’ actions.
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- Siemens Teamcenter uses OpenAI to support report generation.
- Goldman Sachs developers testing tools for code writing.
- Slack is embedding ChatGPT to provide instant conversation summaries, research tools, and writing assistance.
- Salesforce implements EinsteinGPT to support data analytics.
- Crowdstrike has introduced CharlotteAI, an intelligent security analyst that will help platform users better understand threats and risks facing enterprises.
- Google Cloud announced Cloud Security AI Workbench that uses fine-tuned models to identify and manage threats.
- Blink Copilot offers a vendor-agnostic platform for automating enterprise security and IT operational workflows.
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