Embedded cellular connectivity by nature is not static, in terms of both its ability to serve moving objects, and the fact it provides a secure cellular channel that can enable dynamic future-looking capabilities. It is abundantly clear that cellular-enabled IoT connections will grow exponentially over the next 5 years, forecast to increase from 1.5 billion in 2023 to 6.5 billion by 2030. There is a clear demand for cellular as enterprises look to unlock digital transformation strategies. Enterprises are looking toward cellular as a connectivity technology that is reliable, wide reaching, global in nature, and future proof, as well as being a technology that can address the pain points of today and one that can grow and evolve to address the pain points of tomorrow. Embedded connectivity will unlock this growth opportunity thanks to purpose-built specifications designed to provide out-of-the-box connectivity, alongside new levels of implementation and ongoing management flexibility.